Purposeful Pops

deluxe branding
trike design

Purposeful Pops travels by trike to bring healthy frozen treats, made with local ingredients and love, to the City of Brotherly Love. Aside from delicious treats, they are a socially conscious company with a deeper mission to transform lives by providing income for individuals transitioning away from homelessness.

We took color inspiration from the fresh fruits themselves and infused a bit of 80s nostalgia for good measure. The primary logo includes a popsicle stick tagline, while the popsicle brand mark includes a subtle roof-line that gives a nod to the mission of the company. The cheerful branding and color palette carry over to the trike we designed, serving as functional mobile marketing for Purposeful Pops. We loved working on this project and look forward to the good work Bonnie and her team will do in Philadelphia!

Trike photo by Woosterthorpe; all other photos courtesy Purposeful Pops