Color Inspiration: Hue•ti•ful Bright Summertime Fruits

The latest installment in our hue•ti•ful series is a bright palette inspired by these beautiful Summertime fruit-filled drinks photographed by Brooke Lark.

You may notice that the palette we pulled from this photo looks very much like a rainbow. While a traditional rainbow palette can conjure up child-like playful images (think: toddler toys) what makes this colorful combination a little more usable for adult businesses and products is that the colors are a little muted. Look at that yellow – it has some orange in it, keeping it from being too bright and aiding in legibility when used for type.

If you have a food business — from packaged snacks to a restaurant — taking cues from your ingredients is a great way to ensure you get an appetizing color palette.